Daimler Vows to Fight for Diesel‘s Survival Amid Tech Disruption

The maker of Mercedes-Benz cars is keen to shore up diesel, which powers many of its lucrative sport utility vehicles and big sedans as well as its trucks, vans and buses. The Stuttgart, Germany-based manufacturer is counting on diesel while it invests in lowering the cost and increasing the range of battery-powered cars to meet increasingly tough environmental regulations. 

„Diesel is worth fighting for,“ Chief Executive Officer Dieter Zetsche said Wednesday. Still, in his first public comments since allegations of decades-long collusion with other German carmakers surfaced last week, he largely steered clear of the topic beyond bemoaning the string of bad news hitting the industry.