Lidl Heads for Mayfair as Discounter Chases Posh London Shoppers
Lidl, one of the German discounters thats transforming the U.K. grocery landscape, is seeking to move in around the corner from Buckingham Palace and the Houses of Parliament as it takes its low prices and limited assortments to some of Londons richest shoppers.
Already finding favor with Britains middle-classes, Lidl is seeking locations in parts of the capital such as Mayfair, a district known for its luxury mansions and posh hotels. The purveyor of 11.49-pound ($17.71) Chateauneuf-du-Pape seeks to add fi ...
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