New Balance‘s Fight to Win Over Women With Fashionable Workout Gear
New Balance has been making shoes for more than a century. Now, with its running and casual sneaker business humming alongsales hit $3.3 billion in 2014, up 21 percent from 2013the privately held company is making a big play for women with a revamped apparel line.
NB Women will hit stores this fall, and the 72-page catalog to accompany its release is filled with athleisure fare, items meant to be worn both during workouts and throughout the day. Theres a $120 high-collared en route jacket and $85 fashion ...
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